Pack to the Future – ready for what’s next THE FUTURE OF PACKAGING isn’t just about materi- als: it’s about imagination and execution. At Metsä Board, our Excellence Centre is where those worlds converge – helping brands explore structural crea- tivity, optimise performance and validate sustaina- bility claims before a single package hits the shelf. It’s a space for co creation, where converters, brand owners and our experts work side-by-side to solve challenges and accelerate the time to market. This year, we are taking the next step by bring- ing this capability closer to our customers with the launch of the Metsä Packaging Design Studio in Europe. Located in one of Europe’s leading design capitals, the Milan studio provides us with a perfect setting to work even more closely with you. The studio makes it easy to connect, test ideas and move towards solutions that keep pace with the fast evolv- ing packaging landscape. At the same time, we are continuing to evolve our product solutions. The launch of Metsä Board Pro FBB Go supports your reality: products must remain available, demand peaks arrive without warning, and launches we’re continuing must land flawlessly. With fast, predictable delivery and board you can count on, we help you react quickly, secure continuity and support your brand in a fast moving market. Together, these developments
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“WE’RE HELPING CUSTOMERS UNDERSTAND NEW
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REGULATIONS, EXPLORE EFFICIENCIES AND MAKE INFORMED DECISIONS.”
MATT BOYLE, SALES DIRECTOR, FOOD & RETAIL
reflect what Pack to the Future means in practice: closer col- laboration, smarter design choices, and solutions that help our customers move faster and further.
METSÄ BOARD MAGAZINE | SUMMER ISSUE 2026 | MAGAZINE@METSAGROUP.COM | ISSN 2323-5500 | PUBLISHER METSÄ BOARD COMMUNICATIONS, P.O. BOX 00, FI-02020 METSÄ, FINLAND | WWW.METSAGROUP.COM/ METSABOARD/ | EDITOR-IN-CHIEF MARJO HALONEN | MANAGING EDITOR RITVA MÖNKÄRE | EDITORIAL BOARD KRISTEN CLARK, ILKKA HARJU, BETTINA TSCHONER-FUCHS | PRODUCTION AND GRAPHIC DESIGN OTAVAMEDIA SISÄLTÖRATKAISUT | COVER PHOTO STARBUCKS | PRINT MARKPRINT OY THE OPINIONS EXPRESSED IN THIS PUBLICATION ARE NOT NECESSARILY THOSE OF METSÄ BOARD. | ADDRESS SOURCE METSÄ BOARD’S CUSTOMER AND STAKEHOLDER REGISTER. IF YOU DO NOT WANT TO RECEIVE THIS PUBLICATION IN THE FUTURE, PLEASE SEND AN EMAIL TO MAGAZINE@METSAGROUP.COM.
Erja Hyrsky SVP, Commercial Operations Metsä Board
BOARD MAGAZINE
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