Contents
“CUSTOMERS NEED PACKAGING
MATERIALS THAT HELP THEM OPERATE WITH
MORE CERTAINTY AND LESS RISK.”
TOM SYMONS, SALES DIRECTOR, PHARMA & HEALTHCARE
28 6 x Tips
The Material Circularity Statement – Why does it matter?
20 2
30 Regulations
Extended Producer Responsibility (EPR).
34 Success story
Goals of regenerative forestry go beyond traditional forest certification.
03 Editor’s letter
16 The anatomy of a package
37 Expert
The future of packaging is about imagination and execution.
Tytti Peltonen, Vice President, Corporate Affairs, at Metsä Group.
Paperboard takes on plastic.
04 Big picture
18 Packaging design
38 New Wave
Kuura sauna clothing collection from Kuura fibre.
A new packaging design studio opens in Milan.
Trends in pharma packaging.
06 Shorts
20 At the destination
Metsä Group has established a conservation foundation to strengthen forest biodiversity through permanent protection. 10 Theme: Sustainability Starbucks’ iconic coffee cup made easier to recycle and home compostable. 15 Influencer Adam Turner, Director of Sustainability Strategy and Compliance, Starbucks EMEA.
Strengthening customer-centricity across Europe.
34
24 Packaging pioneers Metsä Board completes its modernisation project at the Simpele paperboard mill. 26 Innovation partners Intrograf relies on MetsäBoard Classic FBB.
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