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CLOSER, FASTER, SMARTER: Strengthening customer-centricity across Europe
With the launch of MetsäBoard Pro FBB Go and the Winschoten Sheeting Hub, Metsä Board is enhancing flexibility, speed and performance for food and healthcare customers.
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TEXT SAMI ANTEROINEN PHOTOS METSÄ GROUP, VESA TYNI
METSÄ BOARD IS SHARPENING its customer focus across food, food service and health- care – and recent developments such as the launch of MetsäBoard Pro FBB Go and the acquisition of the Winschoten Sheeting and Distribution Hub, are already strengthen- ing the service delivered to brand owners and converters.
“It’s about showing how we create value together – not just delivering materials.” Boyle agrees: “We want to build part- nerships that give customers confidence in meeting fast-changing market demands.” With the launch of MetsäBoard Pro FBB Go through the new FastTrack service, customers gain fast, reliable lead times for sheets – so that they can cut inventory, cus- tom-cut to spec, deliver quickly when their customer orders and win new business. “Ultimately, customers need packag- ing materials that help them operate with more certainty and less risks,” Symons notes. “MetsäBoard Pro FBB Go offers that combination of performance, efficiency and compliance.”
A STRONGER CUSTOMER FOCUS ACROSS EUROPE
According to Matt Boyle , Sales Director, Food & Retail, and Tom Symons , Sales Director, Pharma & Health, Metsä Board’s commercial teams have one clear goal: to help customers succeed in being closer to their needs and acting faster. “We want customers to feel the bene- fit of a sharper segment focus and deeper collaboration,” says Symons.
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