Metsä Board is opening a new Packaging Design Studio in Milan to accelerate packaging innovation. The new studio will serve as a creative and technical hub for faster co-creation with European customers, combining design expertise, advanced tools and sustainability-driven thinking. TEXT METSÄ BOARD PHOTO METSÄ BOARD M etsä Board is opening its new Packaging Design Studio in Milan, marking a significant step forward in accelerating packaging innovation and strength‑ ening collaboration with European customers. The new studio is designed to serve as a technology and sustainability. It connects insights, materials, processes and partners across the packaging value chain, helping customers transform ideas into impactful market-ready solutions. “With the new studio in Milan, we’re creating a space where innovation, design and technical excellence meet,” says Ilkka Harju , Director, Packaging Design Services. “This allows us to work even more closely with our customers and partners to shape the future of packaging.”
creative and technical hub where packaging innovation can move faster from concept to execution. Strategically located in Milan, one of Europe’s leading design capitals, the studio offers customers direct access to the latest packaging trends, technologies and design thinking. Equipped with modern tools and advanced AI‑supported design and simulation technologies, the studio will enhance how workshops, design sprints and co‑creation sessions are carried out, especially in projects where sustainability targets, performance requirements or regulatory changes drive the need for new solutions. This combina‑ tion of expert knowledge, deep material and design competence, and cutting edge tools enables the creation of high quality future ready packaging solutions with greater speed, precision and impact.
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“WE’RE CREATING A SPACE WHERE INNOVATION, DESIGN AND TECHNICAL EXCELLENCE MEET.”
ILKKA HARJU, DIRECTOR, PACKAGING SERVICES EUROPE & EMERGING MARKETS
BRINGING PACKAGING EXPERTISE AND ECOSYSTEMS TOGETHER
A SPACE FOR CUSTOMERS, PARTNERS AND INDUSTRY STAKEHOLDERS The studio is open to customers, partners and industry stakeholders, reinforcing Metsä Board’s commitment to innovation, collaboration and leader- ship in packaging development.
The Milan Packaging Design Studio brings together deep expertise in packaging product development, advanced technical expertise and the broader packaging ecosystem under one roof. By integrating these capabilities, the studio will enable a more collaborative and efficient approach to designing next-genera‑ tion packaging. Design plays a key role in the studio, acting as a powerful interface between creativity,
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