Packaging markets demand renewable materials. page 12
On the road to fossil free mills and regenerative forestry
Our planet’s resources are finite. As urbani- sation and population growth continue to boost the market for consumer packaging, we all need to think about how to make thin- gs smarter. Today, the packaging market is dominated by two major options: plastic and paperbo- ard. As plastic waste is a global issue, packa- ging made of plastic increasingly needs to be replaced with renewable solutions. Don’t get me wrong – plastic still has its place, but there’s plenty of opportunities out there to replace it with renewable options. In this issue, we present some great examples of this. The teams at our Excellence Centre have worked hard to co-create these solutions with our customers and partners. If you have some ideas of your own, do reach out, and we’ll put our best effort into making it happen, together. To save valuable recourses, we have invested heavily in making our production and proces-
ses as efficient as possible. In this issue, we have a special focus on the effective use of side streams. Our aim is to have 100 per cent use of all pro- duction side streams by 2030, and we’re near- ly there already. I’m eager to see what kind of new uses we can come up with in the years to come. When discussing sustainability, just aiming to minimise the negative impacts on the envi- ronment isn’t enough. We need to take things further and aim higher. This spring, the entire Metsä Group had a historic turning point with the adoption of regenerative forestry principles, about which you can read more in the following pages. I hope you’ll join us on this road of regene- rativity. Let’s work together to leave this pla- net to future generations in a better state than it is in today. Mika Joukio
METSÄ BOARD MAGAZINE | WINTER ISSUE 2023 | MAGAZINE@METSAGROUP.COM | ISSN 2323-5500 | PUBLISHER METSÄ BOARD COMMUNICATIONS, P.O. BOX 00, FI-02020 METSÄ, FINLAND | WWW.METSAGROUP.COM/METSABOARD/ | EDITOR-IN-CHIEF MARJO HALONEN, VICE PRESIDENT COMMUNICATIONS | MANAGING EDITOR NOORA JÄRNEFELT | EDITORIAL BOARD MARJO HALONEN AND NOORA JÄRNEFELT PRODUCTION AND GRAPHIC DESIGN HUBE HELSINKI OY | COVER PHOTO JUSSI HELLSTEN | COVER STYLIST KAISA NIEMINEN | PRINT MARKPRINT OY THE OPINIONS EXPRESSED IN THIS PUBLICATION ARE NOT NECESSARILY THOSE OF METSÄ BOARD. | ADDRESS SOURCE METSÄ BOARD’S CUSTOMER AND STAKEHOLDER REGISTER. IF YOU DO NOT WANT TO RECEIVE THIS PUBLICATION IN THE FUTURE, PLEASE SEND AN EMAIL TO MAGAZINE@METSAGROUP.COM.
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