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Texts: Michael Hunt, Marja Berisa, Metsä Group Photos: Stephen Yang, Seppo Samuli, Metsä Board
Meeting customer needs through sustainability Johan Holvik , Vice President Sales for Metsä Board Americas, sees sustainability as the key to future growth while meeting the needs of its customers. “Sustainability is at the forefront of the industry,” said Holvik. “People want to see that their purchases are in line with their eth- ical beliefs.” Because its products are lightweight, recyclable, compostable, and have their origin in sustainably managed forests, Metsä Board is able to provide enviromentally friendly choices to its customers. “We are changing and perpetuating a mindset that everyone can work to be more sustainable,” Holvik said. With the latest technology and open communication, Metsä Board is continuing to build a reliable and trustworthy brand among its customers in the Americas. “We have the opportunity to make a difference more than ever before by continuously improving our sustainability position,” Holvik said. “Effective and transparent communication with our partners is the best way we can offer solutions and strengthen our leading position in sustainable fiber-based materials.”
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