3
PAPERBOARD PACKAGING Paperboard Theme:
packaging is a key enabler of a more sustainable future. page 16
Dear reader,
The circular economy and plastic reduction remain high on the agenda of brand owners and consumers. Regulations are also driving the change. Therefore, we want to provide in- novative approaches and actively respond to the growing demand for sustainably produced packaging materials and support our custom- ers’ growth. Although there are presently many un- certainties in the world, we cannot wait for better times. Planning and implementing investments take time, so we need to look at the market in the long term. We have three major investments ongoing, two at Husum mill in Sweden and one at Kemi mill in Finland. The investments will bring new capacity to the market in line with our custom- ers’ expectations, and they are also an impor- tant step towards 100% fossil-free production. We recently announced the start of pre- engineering for the new folding boxboard mill in Kaskinen, Finland. This possible in- vestment decision will be made at the earliest in 2024. In the planning of the mill concept,
our ambition is to continue along our chosen path: to create the world’s most resource-effi- cient mill and a product concept that enables carbon footprint reduction. In this issue, we look at the American mar- ket and showcase interesting customer cases and topical themes influencing the packaging industry. One example is the story of Crumbl Cookies, the United States’ fastest-growing cookie company. Our commitment to the American market is demonstrated by our continued focus on excellent service, premium quality, and an ef- fective supply chain, knowing that they are the key for building longstanding partnerships. With over 30 years of commitment and steady growth in the region, we are motivat- ed by the joint opportunities that working with our partners in the Americas offer. This is why we are dedicating this issue of Board Magazine to the Americas. I hope you will enjoy reading it!
Mika Joukio
METSÄ BOARD MAGAZINE | WINTER ISSUE 2022 | MAGAZINE@METSAGROUP.COM | ISSN 2323-5500 | PUBLISHER METSÄ BOARD COMMUNICATIONS, P.O. BOX 00, FI-02020 METSÄ, FINLAND | WWW.METSAGROUP.COM/METSABOARD/ | EDITOR-IN-CHIEF MARJO HALONEN, VICE PRESIDENT COMMUNICATIONS | MANAGING EDITOR JOHANNA LINDBLOM | EDITORIAL BOARD MARJO HALONEN, JOHANNA LINDBLOM AND RITVA MÖNKÄRE PRODUCTION AND GRAPHIC DESIGN HUBE HELSINKI OY | COVER PHOTO JUSSI HELLSTEN | COVER STYLIST KAISA NIEMINEN | PRINT MARKPRINT OY THE OPINIONS EXPRESSED IN THIS PUBLICATION ARE NOT NECESSARILY THOSE OF METSÄ BOARD. | ADDRESS SOURCE METSÄ BOARD’S CUSTOMER AND STAKEHOLDER REGISTER. IF YOU DO NOT WANT TO RECEIVE THIS PUBLICATION IN THE FUTURE, PLEASE SEND AN EMAIL TO MAGAZINE@METSAGROUP.COM.
Powered by FlippingBook