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CONTENTS
Board Magazine
2/2022
More sustainable packaging “The market is moving towards a more sustainable trend from raw materials through design and fit-for-purpose packaging. The days of one-design-for-all products seem to be ending as more and more companies are opting for optimized packaging for their products.”
Michael George, Sales Director, Americas, Metsä Board
SHORTS
12
Meeting customer needs through sustainability. Soap up! Protecting biodiversity. Muoto® innovation. Excellence Centre invites for collaboration. Roadmaps visualize sustainable development. California gets tough on plastic. page 4
SUSTAINABLE SOLUTION L’Oréal shapes the future of sustainable
ART OF PACKAGING
ENVIRONMENT
Crumbl Cookies is an American sensation with rocketing social media followers. page 12
How does carbon footprint calculation support sustainable packaging choices? page 24
cosmetics packaging. page 8
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SERVICES
RESOURCE EFFICIENCY Interview with
BETTER WITH LESS Metsä Board’s design challenge highlights zero waste this year. page 32
Metsä Board is committed to superior service in Americas. page 26
Mark Beamesderfer, Packaging Services
Director. page 30
FACTS & FIGURES
Product portfolio and Metsä Board in numbers. page 35
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