33
Better with Less – Design Challenge
Silja Eisto photos: Metsä Group
T he need for recyclable, fit-for-purpose, light- weight packaging is constantly growing along the circular economy. Packaging designers are important change makers who play an essential role in innovating smarter, resource-efficient packag- es. Metsä Board challenged designers from all over the world to design future zero-waste solutions. The Better with Less – Design Challenge received
creative solutions from 124 designers from 27 coun- tries all over the world. This enthusiasm also reflects the spirit of the competition: we face the world- wide need for circular packaging together – and we should find better solutions together. These winning innovations celebrate innovative thinking and are great examples of future zero-waste solutions. •
SHARED FIRST PRIZE Cardboard Protecting Filler by Marcin Michalski, Monika Klimpel, and Adrian Olejnik, Poland
“This should just be the standard. I cannot believe it does not already exist.”
Simple and strong This innovation challenges traditional ways of protecting consumer goods. The team has developed a solution forming a beam-like structure that protects the contents, for example, a TV, efficiently on each side of the package. The beams are made of corrugated board. The board performs well thanks to liners made of fresh fibre. These material
choices result in a lightweight and durable solution. There are still protecting solutions com- bining styrofoam and corrugated board on the market. This monomaterial innovation supports the circular economy by minimis- ing the material used and enabling easy recycling. It can also be stored flat, which takes less space compared to styrofoam.
Read, what the winners think about sustainable package design
Powered by FlippingBook