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Circular packaging of the future Metsä Board’s Better with Less – Design Challenge 2022–2023 challenged designers and their creativity to re-invent consumer packaging.
SHARED FIRST PRIZE Kid’s headphone packaging by Kitty Ching, Australia
Simple is often best
“It is a solution replacing the nightmare that is the plastic clamshell.”
This innovation combines consumer usability with recyclability. The design is elegant and results in an innovative and easy-to-open package that excellently serves its pur- pose – protecting the product. You can also lengthen the life-cycle of the packaging by re-using it as storage for the headphones. This packaging provides significant
advantages for brand-owners: The same design fits multiple products. You can easily get unique solutions by printing. The packaging is made from pure and clean fresh fibre paperboard. This mono-material solution enables efficient recycling at the end of the packaging life-cycle.
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