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Less material, smaller footprint
Both plastic reduction and lightweighting, which is a term used for minimizing material usage, are the core of the Packaging Design team’s work. “Replacing plastics is a huge trend in the Americas right now. I believe it is partly due to heightened public awareness of climate change and the overall need to be more sustainable,” says Raúl Cisneros , Packaging Services Specialist. Besides reducing plastics, Packaging Design Team can help customers to cut their their material requirement by switching to a lighter weight paperboard or proposing a new structural packaging design. Fresh fibre as a raw material also gives Metsä Board’s paperboards many advantages, for example in food packaging. “Our fresh fiber paperboard does not have any unknown impurities, such as inks or chem- ical traces from the recycling process, and it is rated for direct food contact,” Cisneros explains.
Case in point, Metsä Board’s Packaging Ser- vices team helped a bakery company modernize the packaging for their pastries and cakes. The new design was developed with usability, ecol- ogy and layout in mind. The result was a pastry package that is easy to assemble, and that cuts CO 2 emissions by 34 per cent and reduces mate- rial requirements by 25 per cent. “We were able to bring down the environ- mental footprint of the package and provide a solution that takes time off the assembly of the package,” explains Ilkka Harju , Packaging Services Director. When asked about Metsä Board´s strengths in packaging design and the value it brings to customers, Cisneros says: “Without a doubt, it’s the people that make up global Packaging Services. Our customers are given access to our collective knowledge of packaging design that provides tremendous value for them.”
Technical Service Team assists you from start to finish
“Technical Service Team aids customers in product training and designing to ensure the correct fit for application,” says Kellcie Waters , Technical Service Man- ager. “We try to use a proactive approach and bring in the tech- nical team at the beginning of the process. It is critical that our team provides tailored trainings to the customers to help them understand the board properties and variety of grades to ensure the correct board is selected based on the end use of the application.” The team begins the process by utilizing Packaging Service team to recommend the correct board grade based on analysis
of the current supplier. Next, the R&D Team can continue the analysis to compare and simu- late external forces to the board grades to demonstrate benefits. The Technical Service Team can then be on site to assist in customer trials for a smooth execution. “With close co-operation and the 360 Services platform, we offer our customers a competitive advantage over the competition,” says Waters. “Troubleshooting is also a critical skill set that our team has, and it has been very beneficial for many customers,” Product Man- agement Director Leena Yliniemi points out.
Team helps their customers to select the correct board based on the end use of the application.
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