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G ood circular economy solutions call for in- novation and cooper- ation. In its customer coopera- tion, Metsä Board makes use of its profound paperboard and packaging competence. This covers decades of co- operation with leading global technology suppliers, research institutes, brand own- ers, converters, printers, corrugated board producers, logistics and IT suppliers.
“We want to help our custom- ers and their customers succeed in the best possible way across the packaging value chain,” says Jari Vuori , Metsä Board’s VP, Sales
Services. “This means offering not only paper- board, but also our broad competence to help them maximise paperboard perfor- mance and the sustainability of packag- ing.” •
Tailor-made and sustainable packagings
With tougher legislation upon packaging and increasingly well-informed consumers, brand owners and converters have a tough crowd to please. Making wise material choices can positively influence the envi- ronmental impacts of packaging. This is why Metsä Board’s Sustainability Services are increasingly in demand among Metsä Board’s customers. “When having a general sustainability discussion with our customers, they start to see the different areas where things can be developed and improved together with us,” Anne Uusitalo , Product Safety & Sustainability Director, describes. “We can help our customers find alterna- tive packaging materials and designs, which enable lower environmental impacts and help to reduce their emissions. We can also calculate the overall emissions caused by our product, so our customers can use them in their own emission calculations,” Uusitalo says. The sustainability team can compare and calculate also other environmental impacts than just a carbon footprint. In both Europe and the Americas, for instance, the need to consider and evaluate wider human and ecosystem health impacts when making packaging material comparisons is growing, states Nathan Pajka , Sustainabil- ity Specialist.
Reducing plastic is a global trend, and when the sustainability team compares paperboard to plastic packaging, it becomes clear why. One example provided by Uusi- talo is an example of a cookie tray where Metsä Board compared the current cookie tray made of plastic (PET) to one made of paperboard. In the end, the overall emissions of the cookie tray made of paperboard were 79% lower than those of PET one. “We can be creative and flexible to effectively cater to our customers’ needs. Our tailored sustainability trainings and product-specific environmental impact comparisons are incredibly impactful in helping customers to meet their sustaina- bility goals,” Pajka explains.
Ilkka Harju Packaging Services Director at Metsä Board
Carla Da Rocha Moniz Business Process Expert at Metsä Board
Tarja Kemppi Supply Chain Development Director at Metsä Board
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