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Future of paperboard
Silja Eisto, photo: Miikka Tikka
METSÄ BOARD FACTS AND FIGURES
Patrick Walby was inspired by the work Metsä Board’s team has designed. “I saw a lot of packaging that I wouldn’t think would be possible or was visually and structurally innovative.”
OUR PRODUCT PORTFOLIO
NATURAL
CLASSIC
PRO
PRIME
FOLDING BOXBOARDS FBB
MetsäBoard Classic FBB
MetsäBoard Pro FBB OBAfree MetsäBoard Pro FBB Bright
MetsäBoard Natural FBB MetsäBoard Natural FBB CX
MetsäBoard Prime FBB Bright MetsäBoard Prime FBB EB MetsäBoard Prime FBB CX MetsäBoard Prime FBB CXB
MetsäBoard Pro FBB CX
FOOD SERVICE BOARDS FSB
MetsäBoard Pro FSB Cup
MetsäBoard Natural FSB Cup
MetsäBoard Classic WKL
MetsäBoard Pro WKL
MetsäBoard Prime WKL
WHITE KRAFTLINERS WKL
MetsäBoard Natural WKL Bright
Endless opportunities for paperboard
OUR VALUE CHAIN IS SPECIAL
METSÄ BOARD IN NUMBERS
No. 1 in folding boxboard and white kraftliners in Europe in coated white kraftliners globally Annual paperboard capacity 2.3 million Mt
Good access to Nordic fibre
90,000 forest owners. Metsä Group’s parent company is owned by more than
EUR 1.9 billion in sales 100 We deliver to 100 countries
Innovativeness is about seeing things in a new light, thinks Patrick Walby, a newly graduated designer from Melbourne, Australia.
I n 2022, Patrick Walby created “Zero Waste Medication Blister Pack”, the package proto- type that won the student award in Metsä Board’s Better With Less – Design Challenge 2022–2023. Walby came up with the design idea when he was visiting his grandfather, who was strug- gling to get medication out of a blister pack. Af- ter the visit, Walby designed a recyclable blister pack made of paperboard that was ergonomi- cal for the elderly and people with limited fin- ger function. “To me, innovative packaging is about finding new, more effective solutions to existing pack- aging,” he says. Internship worth the long journey After finalising his bachelor’s degree in com- munication design, the winning design brought
Patrick Walby all the way from Melbourne, Australia, to Äänekoski, Finland, for an intern- ship at Metsä Board. For a month, he worked with the professionals of the Excellence Centre and learned about the packaging design process, sustainability, paperboard as a material, new te- chnologies, and client work. “Seeing the whole process from start to fin- ish for packaging is the most valuable thing I learned.” He also got to know the work the design team does to ensure that the design is appropriate for customer needs, and how they make the pack- age lighter and reduce the materials needed – aiming for a smaller carbon footprint. “Everything I have learned in Finland with Metsä Board is extremely valuable, and I’m lucky to see probably what the peak of packag- ing design is.” •
100 % fossil free energy by the end of 2030. In 2023, the share of fossil free energy in our production was 90%. Our target is
Ambitious climate targets
personnel 2,300 Our customers are brand owners, retailers, converters, corrugated box manufacturers and merchants
The Science Based Targets initiative has approved our emissions reduction targets as consistent with actions required to meet the Paris Agreement goal to limit global warming to
1.5 °C
In Finland, an average of four new seedlings are planted after regeneration felling.
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