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CONTENTS
Board Magazine
2/2024
Investments “A long-term approach, vision and perspective are key to investment activities. It’s essential to look into the future.”
Theme:
RESILIENCE IS KEY
Amid supply chain challenges and
Harri Pihlajaniemi, SVP, Production and Technology, Metsä Board
regulatory changes, the global business environment is full of opportunities for those
who can navigate unexpected risks. page 14
SHORTS
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The design of the book cover affects its sales. AI generates ideas for packaging design. Pro Nemus has a new exhibition. Innovative paper- board mailer replaces plastic. Metsä Group is funding nature projects. Making recycling easy with a QR code. pages 4–7
SUSTAINABLE SOLUTIONS Responsibility is part of business for Mini-Maid. page 8
THE ART OF PACKAGING
IN FOCUS
A mug was created as the result of proactive product development. page 10
Metsä Group monitors the development of regulation. page 20
The importance of resilience in a rapidly changing world
We’ve seen the business world evolving at an unprecedented pace, shaped by geopolitical shifts, regulatory changes, supply chain chal- lenges, and an increasing emphasis on sustain- ability. The ability to adapt and prepare for these changes is necessary for any company, but I also view it as a competitive advantage. For me, this is about two important issues. Firstly, the ability to constantly monitor the operating environment for risks and oppor- tunities, work with different scenarios, and be well prepared. Secondly, I believe it’s about business agility: the ability to adapt quick- ly and respond efficiently to changes in the market. As you explore this issue, I hope you will gain insights into the constant and proactive
work we do to improve the resilience of our organisation and operations. It’s about our long-term sustainability work and keeping ahead of regulatory changes, about the in- vestments we make in our mills to ensure their reliability and competitiveness, and how we’re constantly looking at ways to develop our supply chain solutions. Resilience isn’t just about how we adapt to external pressures; it’s also about how we col- laborate and foster a constant dialogue with our customers and partners. We truly appre- ciate your continued trust and partnership – because it’s through close cooperation that we can weather uncertainty together, espe- cially in extraordinary times. Mika Joukio
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RETAILER
INVESTMENTS
CUSTOMER STORY Cooperation based on shared values. page 32
Changing legislation challenges the value chain of the packaging industry. page 24
Ensure quality and operational reliability. page 26
FACTS & FIGURES
METSÄ BOARD MAGAZINE | WINTER ISSUE 2024 | MAGAZINE@METSAGROUP.COM | ISSN 2323-5500 | PUBLISHER METSÄ BOARD COMMUNICATIONS, P.O. BOX 00, FI-02020 METSÄ, FINLAND | WWW.METSAGROUP.COM/METSABOARD/ | EDITOR-IN-CHIEF MARJO HALONEN, VICE PRESIDENT COMMUNICATIONS | MANAGING EDITOR RITVA MÖNKÄRE, COMMUNICATIONS MANAGER | PRODUCTION AND GRAPHIC DESIGN HUBE HELSINKI OY COVER PHOTO JUSSI HELLSTEN | COVER STYLIST KAISA NIEMINEN | PRINT MARKPRINT OY THE OPINIONS EXPRESSED IN THIS PUBLICATION ARE NOT NECESSARILY THOSE OF METSÄ BOARD. | ADDRESS SOURCE METSÄ BOARD’S CUSTOMER AND STAKEHOLDER REGISTER. IF YOU DO NOT WANT TO RECEIVE THIS PUBLICATION IN THE FUTURE, PLEASE SEND AN EMAIL TO MAGAZINE@METSAGROUP.COM.
Product portfolio and Metsä Board in numbers. page 35
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