A BROADER ROLE FOR SALES: Insight, solutions, collaboration BOTH BOYLE AND SYMONS HIGHLIGHT that sales today is no longer just a commercial function – it plays a solution- and insight-driven advisory role. “We’re helping customers understand new regula- tions, explore efficiencies and make informed deci- sions,” Boyle says. “Whether it’s EPR, lightweighting or recyclability, we’re here to provide practical, relevant support.” Metsä Board’s commercial organisation aims to be even more laser-focused, and to collaborate more deeply and broadly with the customer. “We want customers to feel that working with us makes their journey easier,” says Symons.
“WHETHER IT’S EPR, LIGHTWEIGHTING OR RECYCLABILITY, WE’RE HERE TO PROVIDE PRACTICAL, RELEVANT SUPPORT.”
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Matt Boyle (left) and Tom Symons agree that the focus on the different segments has been sharpened with the knowledge and skills of the whole sales team.
BOARD MAGAZINE
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