Nathan Pajka, Sustainability Manager, Metsä Board Americas engages with schoolchildren in the TICCIT programme at the Horace Mann School.
Hands-on sustainability education by Metsä Board Americas THE METSÄ BOARD AMERICAS TEAM is enhancing envi- ronmental education by hosting TICCIT (Trees Into Cartons, Cartons Into Trees) programmes in local schools. Developed by the Paperboard Packaging Council (PPC), this initiative educates children about the sustainability of paperboard pack- aging and the importance of recycling. Launched in 2010, TICCIT is a hands-on programme that teaches students about the renewability of trees and the life-cy- cle of paper products. After a brief interactive presentation, stu- dents pot tree saplings into biodegradable paperboard cartons to take home and plant, demonstrating the “trees into cartons, cartons into trees” cycle and environmental responsibility. Kristen Clark , Communications Manager, Metsä Board Americas says, “The TICCIT programme is an excellent oppor- tunity to connect with the next generation and teach them the value of renewable resources, recycling, and responsible for- estry. It’s inspiring to see the enthusiasm from both students and teachers alike – their energy and excitement make this programme all the more impactful.” This year, Metsä Board volunteers aim to reach over 500 children across the Americas.
“The TICCIT programme is an excellent opportunity to connect with the next generation.”
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Exceptional packaging design
THE AWARD-WINNING MONKEY 47 GIN display from Pernod Ricard Austria, produced by Margarethner Verpackungs- gesellschaft (MVG) gained acclaim at the tenth edition of the Forum Wellpappe Austria Awards, organised by the Austrian Corrugated Board Association. The Forum Wellpappe Austria Awards honour exceptional packaging design and innovation achievements. The jury celebrated entries that excelled in sustainability and visual appeal, highlighting packaging’s crucial role across several industries – qualities the new display demonstrates in every respect. What makes the Monkey 47 display, made from high-quality kraftliner MetsäBoard Prime WKL, so special is its unique design and the captivating presentation of the products.
BOARD MAGAZINE
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