Finnish forest owners embrace Metsä Group Plus model
METSÄ GROUP IS PIONEERING regenerative forestry principles in its wood supply and forest services. The Metsä Group Plus model, offered to Finnish forest owners, represents a comprehensive forest management approach that goes beyond current standard practices. This model includes enhanced measures to safeguard and improve forest nature. “Under Metsä Group Plus, more retention trees, protective thickets and high biodiversity stumps are left in the forest, and buffer zones for waterways are wider than usual. With these practices, we aim to increase the vitality, biodiversity, and climate resilience of commercial forests,” Silja Pitkänen-Arte , Sustainability Manager at Metsä Group, explains. The goal of regenerative forestry is to ensure that the state of for- est nature does not deteriorate but improves, and that Finnish forest assets are transferred in a more vibrant, diverse and climate-resilient condition from one generation and owner to the next. Metsä Group pays forest owners an additional bonus per hectare for regeneration felling carried out according to the Metsä Group Plus model. “Our forest owners have warmly embraced the new forest man- agement model. In 2024, already a third of our wood purchases were made according to Metsä Group Plus,” says Pitkänen-Arte.
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“Metsä Group Plus model goes beyond current standard practices.”
Boosting recyclability through value chain collaboration
4EVERGREEN ALLIANCE is driving industry-wide cooperation to improve recyclability and strengthen the role of fibre-based solutions in Europe’s sus- tainability transition. In January 2025, Tytti Peltonen , VP Corporate Affairs, European Union, at Metsä Group, became Chair of the Environment and Safety Committee for the Confeder- ation of European Paper Industries (Cepi) and Co-Chair of the 4evergreen alliance. The new Co-Chair summarises the importance of the 4evergreen alliance in three key points: 1 Collaboration makes us strong- er – With over 110 members, 4evergreen unites the entire
fibre-based packaging value chain to improve recyclability, serving as a tech- nical and knowledge-sharing platform. 2 Working towards higher recy- clability standards – By devel- oping technical guidelines that ensure real-world impact, 4evergreen is aiming for a 90 per cent recycling target for fibre-based packaging by 2030, exceeding the EU’s goal of 85 per cent. 3 A stable foundation for the future – Through its work and various initiatives, 4evergreen helps create a more predictable oper- ational environment for sustainable packaging in Europe.
You can read more about Tytti Peltonen’s thoughts on value chain collaboration in her blog on the Metsä Board website.
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