INNOVATIONS
“DUE TO ITS VARIOUS INNOVATIVE QUALITIES, THE NEW FIBRE MATERIAL CAN BE USED TO REPLACE SOME FOSSIL-BASED PACKAGING MATERIALS LIKE STYROFOAM.”
Recyclable protection
The new prototype for innovative fibre material is a stylish choice for packaging products that need protection. It can replace some fossil-based packaging materials as a separate inner layer inside the packaging.
ILKKA HARJU, PACKAGING SERVICES DIRECTOR
TEXT PÄIVI BRINK PHOTO METSÄ GROUP
THE INNOVATIVE CELLULOSE-BASED FIBRE material developed by Metsä Fibre can be used in multiple ways – for example, inside a carton or a corru- gated box to prevent the product from moving inside the package and to protect it from impacts. “The material feels soft and pleasant to the touch. Its elegant shade of white offers endless possibilities for printing, and it can be processed with various techniques like embossing. It can be shaped into different forms, and the material enables even the finest decorative details to be created,” says Ilkka Harju , Packaging Services Director at Metsä Board. This light fibre material consists of layers, and its thickness can be adjusted according to the packaged products. The material can be cut with a waterjet into various detailed shapes. Its texture is soft and slightly elastic, which makes it perfect padding for products throughout the logistical chain. It works perfectly inside the outer packag- ing. Together, they provide complete cover for the product inside. The material is a great match with items that need protection like jewellery, crockery, perfume, wine bottles, or electric appli- ances and medical equipment, just to name a few. The fibre material is fully recyclable with a carton or a corrugated box, giving our customers the opportunity to highlight their values. Our production chain, with its high share of fossil-free energy, makes this product a perfect choice for our environmentally conscious customers.
5
Can be printed digitally and embossed with detailed images. Customisable
BOARD MAGAZINE
Powered by FlippingBook