Metsä Board Magazine – Summer 2025

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FIBRE-BASED PACKAGING

Recycle renaissance

BRANDS ARE JUMPING onto the recycled materials and circular design bandwagon. Paper-based and fibre-based packaging, crafted from recycled paper, paperboard, or moulded fibre, is a growing trend. Fibre- based packaging cuts down on plastic and boosts recyclability. In the cosmetics world, product safety and hygiene are crucial, and the purity requirements of recycled materi- als are rigorously evaluated to ensure they meet high standards.

“Fibre-based packaging cuts down on plastic and boosts recyclability.”

Renewable revolution INNOVATIVE SOLUTIONS

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DURABLE AND FUNCTIONAL FORMATS getting a makeover. Lumene’s sustainabilility strategy, “lead- ing circular beauty”, shines through their innovative packaging solutions. Their moisturiser jar and label, made from wood-based residues, showcase Lumene’s commitment to slashing carbon foot- prints by using renewable resources. Plant-based bioplastics made from renewable plant sources are replacing fossil fuel-based products and focus on sustainability without compromising quality.

PLASTIC-FREE ALTERNATIVE

End-of-life packaging

NATURAL CIRCULAR ECONOMY in motion. Packaging that has served its purpose and is ready for disposal, naturally breaking down into non- toxic components in composting conditions, is a growing trend. Solutions include recyclable packaging and biodegradable packaging that avoid landfill accumulation and offer a plastic-free alternative.

BOARD MAGAZINE

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