New wave
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CURATED BY
MINIMAL CONSUMPTION
Reducing for the planet ACHIEVING HIGH IMPACT with mini- mal resource consumption. Leading the charge in sustainability, brands explore solutions that use fewer mate- rials and lighten the load of cosmetic packaging. Think mono-material and lightweight designs for less waste and lower shipping emissions. Brands are exploring affordable eco-luxury products and designs that appeal to all the senses.
Essi Arola Sustainability and
Packaging Director, Lumene She has a strong background in sustainability and packaging and is passionate about driving initiatives that enhance sustainability and packaging innovation within the organisation.
BEAUTY IN A BOX
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Essi Arola, the Sustainability and Packaging Director at Lumene, a Nordic beauty brand and leader in circular beauty, shares insights on current and future trends in cosmetics packaging. TEXT MINNA HIIDENSAARI PHOTO LUMENE, GETTY IMAGES
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REUSABLE PACKAGING
Refill renewal
LENGTHENING THE PACKAGING LIFESPAN . Refillable packaging solutions, developed for products such as lipsticks, deodorants and powders, are an evolving global trend. Helping build sustainability by reducing the carbon footprint and encouraging long-term product use, reusable packaging significantly extends service life compared to single-use packaging. Just swap the inner cartridge and keep the outer container.
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