Expert
Two classics work well together The famous Italian pasta company Barilla uses MetsäBoard Classic FBB in packaging many of their products. The purity and safety of the high-quality Nordic fresh fibre is the main reason for Barilla choosing MetsäBoard Classic FBB, but its recyclability and excellent print quality are also important.
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TEXT PÄIVI BRINK PHOTO EMILIO TANASI
BARILLA HAS BEEN PACKAGING their pasta in paper- board boxes since the 1950s. For more than ten years, many of those famous blue boxes have been made of MetsäBoard Classic FBB. “We’re always looking for the best performing packaging materials, and the Nordic fresh fibre is a great raw material,” says Barilla’s Purchasing Direc- tor Packaging, Leonardo Mirone. “Above all, food packaging needs to protect the content from contamination to keep the food safe. The Barilla pasta box colour needs to be consistent throughout the box, and the right Barilla brand blue. As there is no plastic window in the box, the details of the pasta pictures must be sharply printed on the box. MetsäBoard Classic FBB meets these demands.” Today, 99.7 per cent of Barilla’s packages globally are designed for recycling. “We aim to get rid of unnecessary plastic pack- aging, and fibre-based packaging is a great option for many of our products – now and in the future. Recy- clable MetsäBoard Classic FBB already provides pro- tection at lower basis weights, which helps us reduce the amount of packaging material. It also supports our efforts to reduce GHG emissions and helps in the decarbonisation path.”
LEONARDO MIRONE Barilla’s Purchasing Director Packaging and ESG Leader Supply Chain
Mirone began working at Barilla 27 years ago as a chemist. For the last five years, he has been the Purchasing Director of Packaging, working closely with Metsä Board. Founded in 1877, Barilla is an international group present in more than 100 countries and owned by the Barilla family. The group produces about two million tonnes of pasta and other food products each year, mainly in Europe and North America. “Barilla wants everyone to enjoy wholesome food that is good for them. We continue the Itali an food tradition that brings people together for a meal. We offer healthy, nutritious food that is also good for the environment,” Mirone says.
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