Creativity always stands out
THE CHOCOLATE BISCUITS on shop shelves, the vitamins that boost your health, the pasta and rice that make their way to your plate – all of them need safe and sustainable packaging. As demand for packaging grows, so does the challenge for brand owners to stand out. Enter the soon-to-be improved MetsäBoard Classic FBB, our iconic folding boxboard produced at the Simpele mill. With a major investment at our mill, we are renewing and improving this high-performing classic for better print quality and a lower carbon foot- print to help our customers lead the pack. You can read the story behind the renewal and launch on page 26. How did we come up with the visuals and creative concept for the launch? “Lead the pack” positions not only the product but our customers as the true forerunners in their field. The crowns featured in the visuals were crafted from MetsäBoard Classic FBB by our skilled Packaging Designer, Iiro Numminen , at our Excellence Centre in Äänekoski. We see it as a fun and creative way to illustrate the product’s prop- erties and its market position. You can also read about differentiation in many parts of our new and improved Board Magazine. Our design team is constantly pushing the boundaries of packaging creativity. One of the latest prototypes made by our designer Marko Leiviskä , the V Engine packaging concept, is inspired by motorcycle engines to create a bold, sculptural packaging solution for cosmetic products. A similar concept is also used for the new beer tasting package featured on page 18. According to the company’s
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“NORDIC FRESH FIBRE IS THE BEST RAW
MATERIAL IN THE WORLD.”
LEONARDO MIRONE, PURCHASING DIRECTOR PACKAGING, BARILLA
METSÄ BOARD MAGAZINE | SUMMER ISSUE 2025 | MAGAZINE@METSAGROUP.COM | ISSN 2323-5500 | PUBLISHER METSÄ BOARD COMMUNICATIONS, P.O. BOX 00, FI-02020 METSÄ, FINLAND | WWW.METSAGROUP.COM/ METSABOARD/ | EDITOR-IN-CHIEF MARJO HALONEN, VICE PRESIDENT COMMUNICATIONS | MANAGING EDITOR RITVA MÖNKÄRE, COMMUNICATIONS MANAGER | EDITORIAL BOARD KRISTEN CLARK, SOPHIE FILY, ILKKA HARJU, BETTINA TSCHONER-FUCHS | PRODUCTION AND GRAPHIC DESIGN OTAVAMEDIA SISÄLTÖRATKAISUT COVER PHOTO MARKO RANTANEN | PRINT MARKPRINT OY THE OPINIONS EXPRESSED IN THIS PUBLICATION ARE NOT NECESSARILY THOSE OF METSÄ BOARD. | ADDRESS SOURCE METSÄ BOARD’S CUSTOMER AND STAKEHOLDER REGISTER. IF YOU DO NOT WANT TO RECEIVE THIS PUBLICATION IN THE FUTURE, PLEASE SEND AN EMAIL TO MAGAZINE@METSAGROUP.COM.
Managing Director, it’s “the coolest six- pack around”. There is so much innovation and end- less possibilities in paperboard packag- ing if we continue to push its boundaries in creative ways.
Marjo Halonen Editor-in-chief
BOARD MAGAZINE
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