SHARPNESS THAT STANDS OUT 1
With the new coating technology, MetsäBoard Classic FBB will deliver further improved print quality that extends the end use area of the grade to even more demanding print jobs. The excellent visual surface uniformity contributes to even better print quality, and the ability to continue to meet demanding printing require- ments like embossing, 2D matrix coding and braille. The product is suitable for various end uses, mainly for packing frozen, chilled and dry foods, and pharmaceutical products. It is hygienic and durable, and can be used in direct contact with food. “In pharmaceuticals, over-the-counter products and health supplements are becom- ing increasingly popular, which means the look of the brand and the packaging of the product play an important role in consumer
choices. In the food sector, many consumers want to buy fewer products with plastic pack- aging. In addition, online sales are growing, and the products need to reach end-users in good condition. These trends are making MetsäBoard Classic FBB increasingly pop- ular,” says Maarten Florizoone , Metsä Board’s VP Growth, FBB. The new curtain coating technology used in making Classic FBB will improve the coat- ing coverage and help achieve excellent print quality and visual uniformity. “We want to offer our customers the improved print quality they’re looking for. The colours will be more vivid and uniform with a consistent brand look, and the products will stand out even more on the shelf,” Florizoone says.
Maarten Florizoone VP Growth, FBB, Metsä Board
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THE ICONIC METSÄBOARD CLASSIC FBB MAKES YOU STAND OUT.
BOARD MAGAZINE
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