Packaging pioneers
LEAD the PACK Investment in MetsäBoard Classic FBB at Simpele mill improves the trusted product.
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TEXT PÄIVI BRINK PHOTOS METSÄ BOARD D id you know that Metsä Board’s Simpele mill in Finland manufactures only one grade: the iconic MetsäBoard Classic FBB? For decades, this specialisation has ensured unmatched quality consistency for this trusted product, which has been on the market and on store shelves across the globe for more than 40 years. During this time, it has constantly evolved and made a name for itself as the reliable folding boxboard you can count on. After October 2025, MetsäBoard Classic FBB’s print quality will get even better. This is thanks to an ongoing EUR 60 million investment at the Simpele mill, which will include a brand new coating section with curtain coating technology and a rebuilt pre-dryer section. With the investment in new technology, the paperboard will be produced using 98 per cent fossil-free energy.
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