Metsä Board Magazine – Winter 2023


Representatives from Lumene and Metsä Board visited the packaging producer VG Kvadra Pak to discuss the

fine details of the upcoming Christmas calendar.


Lumene Group develops, manufactures and sells beauty products, focusing on leveraging unique Nordic ingredients. Founded in 1970, the Finnish company consists of two brands: Lumene (spe- cialising in skincare and colour cosmetics) and Cutrin (Nordic haircare and scalp expert). With a strong focus on natural ingredients, Lumene has been a Nordic pioneer of circular beauty for over 20 years. The company’s sustainability approach is both holistic and systematic. Lumene is working closely with all its stakeholders across the value chain (suppliers, employees, communities, cus- tomers and consumers) to offer high-performing sustainable beauty products. Connecting and preserving nature is in the Lumene DNA: for example, the company actively supports wetland restoration to protect Nordic nature and to boost biodiversity. Targeting biodegradable formulas with renewa- ble ingredients, Lumene focuses on upcycled Nordic materials. In packaging, the company seeks materials that are recycled or biobased – and can be recycled further. “Building a true cir-

cular value chain has been a priority for years,” says Essi Arola , Lumene’s Head of R&D, Sustain- ability & Packaging. “Sustainability is a great fit with our core val- ues at Lumene, and we want to keep expanding that green approach further along the supply chain. After all, nobody can do the circular econ- omy all by themselves,” she continues. Lumene has listed five packaging sustainability targets for 2025. First, the company wants to use 20 per cent less plastic in its packaging by 2025 compared to 2018. Second, Lumene is maximis- ing the recyclability of all Lumene packaging and making all strategical skin care packaging 100 per cent recyclable by 2025. The third target is that by 2025, 80 per cent of plastic packaging will be made of recycled plastic or renewable raw materials (bio-based, biodegradable material). Targets four and five state that only FSC® cer- tified paperboard will be used by 2025, and that only FSC material will be deployed in shippers. Overall, the Lumene Group wants to reduce CO 2 emissions by 42 per cent by 2030, seeking to become net zero by 2050 within its value chain.

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