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SOAP UP – SUSTAINABLY!
Sustainability starts at home – this is why creating better packaging solu- tions for consumers is crucial. One of Metsä Board’s latest packaging design solutions is a fully recyclable and grease-resistant soap package made out of MetsäBoard Prime FBB EB paperboard. “On the visual side, we went for Scan- dinavian minimalism and used as little post-treatment as possible. The luxuri- ous logo on the package was achieved by embossing, which is a sustainable method for creating an attractive look. As opposed to glitter, shiny coatings, and other more material-intensive designs, we wanted to create a ‘less-is- more’ approach,” says Marko Leiviskä , Graphic Packaging Designer at Metsä Board.
PROTECTING BIODIVERSITY IS A STRATEGIC GOAL FOR METSÄ GROUP
Metsä Group strengthens its posi- tion as a front-runner in sustaina- ble forestry. Finnish forests are important for biodiversity, as they are home to various biotopes, offering a habitat for more than 20,000 species. Safeguarding the biodiversity of forests is one of Metsä Group’s strategic goals for 2030. “Taking care of biodiversity is a part of our everyday work in Metsä Group,” says Timo Lehesvirta , M.Sc., biologist, and Metsä Group’s Leading Nature Expert. His task, which is completely new at Metsä Group, includes ensuring that Metsä Group’s strategic targets for safeguarding nature values and biodiversity are achieved and developing and implementing pro- jects in his area of responsibility with various stakeholders.
“We develop our operations con- tinuously, aiming to be a front-run- ner in sustainable forestry. There is more than wood in northern forests,” Lehesvirta adds. “Adaptation to climate change, wood production, safeguarding biodiversity, the recreational value of forests, and the protection of forests’ waters and carbon sinks can be compared as sustainability goals,” says Lehesvirta. “To protect biodiversity, we have an expanding program of eco- logical sustainability. Our targets are, for example, diversifying tree species composition, increasing dead wood, which provides a home for many species, and protecting biodiversity hot spots,” Lehesvirta summarizes.
Timo Lehesvirta, Metsä Group’s Leading Nature Expert.
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