Metsä Board Magazine – Winter 2022

33

Better with less Design Challenge

“The designers’ job is to take greater

“To me, zero waste means designing packaging and products that produce no additional waste for our planet. This includes circular systems, refill systems, and packaging that is designed to be recyclable.” Andrew Gibbs

“The most challenging part about design is trying to minimize the amount of materials that you’re using.” Jennifer Patrick

responsibility for what we put into the world. That impact falls on us as much as it does on the client.” Ben Parker Co-Founder of Made Thought

Global Director of Packaging and Branding at Patagonia

Founder and Editor in Chief at Dieline

“Innovation to me fundamentally addresses environmental concerns and our need for convenience, but in a new way that does not produce more waste.” Brandi Parker Head of Sustainability at Pearlfisher

“We have been given a firm tap on the shoulder by Nature, catalyzing us to reverse quickly out of this wasteful toxic cul-de-sac of hyper-consumption and excess. The creative industry’s visionary and disruptive skills are needed more than ever before.” Sian Sutherland Co-Founder of A Plastic Planet

“Governments have a responsibility to

regulate how things are made, but I think we as designers can make a change happen, at least in our industry.” Diana Sanchez Visual Design Associate Manager at Accenture Song

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