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All aboard paperboard!
Sustainability challenges the global packaging industry to find future- proof, deep-green innovations.
Sami Anteroinen, photos: Jussi Hellsten
T he global packaging industry is experiencing a disruption like never before – and paperboard packaging has emerged as one of the key enablers of a more sustainable future. Paperboard is assuming center stage, as the dramat- ic shift to online shopping is only increasing momentum – at the same time, consumers are becoming greener by the minute, holding big brands accountable for their actions. Global management consulting firm McKinsey & Company recently published a new report, “2022 and Beyond for Packaging CEOs: The Priorities for Resilience”, which addresses the dawn of this new era in packaging. Published in March 2022, the report talks about “trans- formational change,” noting that the pace of change is accelerating rapidly. “Sustainability, e-commerce, and digitalization: These are the megatrends shaping this era,” says Partner Matthew Seidner , one of the authors of the report. That’s not to say that companies were not keen on sus- tainability issues before, but the focus is much more intense now. “Sustainability has previously been ‘a nice thing to have’ issue, whereas now it’s a priority for brand- owners,” says Seidner. Reinventing packaging Packaging is one obvious area where one can make adif- ference via sustainable methods and materials. “There is a big push in the packaging industry for more sustainable materials,” Seidner says.
Read the report by McKinsey & Company “2022 and Beyond for Packaging CEOs: The Priorities for Resilience”
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