15
Art of packaging
Katie Dunn Senior Director of Procurement at Crumbl
Geoff Petty Sales Manager at Metsä Board
week, from Crumbl’s classic milk chocolate chip to more exotic flavors like banana cream pie. Crumbl offers takeout, local delivery, curbside pickup, shipping throughout the United States and catering. Protecting its delicacies was a challenge met by Metsä Board, but its collaboration with Crumbl has been something more than a normal business relationship. “Beyond just getting the cookies into boxes, this has been a true partnership,” Dunn said. “We’ve been able to rely on their expertise. “We recognize how important it is when work- ing with the paperboard industry to keep the board coming in every month. There’s been no supply chain disruption. You can’t sell cookies without packaging. It’s a stress-reliever knowing that we will have the board.” •
MetsäBoard Prime FBB EB dispersion barrier board is suitable for food that requires resistance to grease or moisture. It is also 100% recyclable.
Powered by FlippingBook