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Sustainable solutions
Check out L’Oréal’s 2030 Sustainability targets
Check out Metsä Board’s 2030 Sustainability targets
In biodiversity, one of L’Oréal’s focus areas is sourcing forest-related raw materials such as palm oil, soya oil and wood-fiber-based mate- rials. By 2030, 100% of the bio-based ingredi- ents for formulas and packaging materials will be traceable and will come from sustainable sources, while none of them will be linked to deforestation. Sustainable water management will soon cov- er the whole value chain. By 2030, all L’Oréal’s strategic suppliers must use water sustainably in the areas in which they operate.
ing paper will be a significant part of future solutions. “We believe that the exchange of ideas and advanced partnerships will allow us to unleash the potential of packaging integrating paper. An integrated approach in the value chain will facilitate sustainable innovation.” Better information for customers L’Oréal is committed to helping its consumers limit their environmental impact when using the products and encouraging them to make sustainable choices. For example, L’Oréal has developed a Prod- uct Impact Labeling system to inform consum- ers about their products’ environmental and social impact. The system includes a score on a scale from A to E, with an A product considered best in class in terms of its environmental impact. All in all, sustainable packaging is a hot top- ic in cosmetics. Big players are pressing for- ward with eco-design and the use of reusable materials. In 2018, L’Oréal and the environmental sus- tainability consultancy Quantis launched SPICE (Sustainable Packaging Initiative for CosmEt- ics), which has brought together 29 global cos- metics brands and organizations representing the entire packaging value chain. SPICE allows the cosmetic sector to make sig- nificant progress in 3 key areas: to guide sus- tainable packaging policies, to drive packaging innovation with objective eco-design criteria, and to provide consumers with transparent in- formation on the packaging’s environmental performance. “Our ambition is to collectively shape the future of sustainable packaging,” Dufour says. •
Reducing, replacing, and recycling packaging
Regarding the circular use of resources, the use of packaging materials is to the fore. One of the environmental impacts of beauty products is their formulation and ingredients, and the oth- er is packaging. “Our major ambition is to reduce the con- sumption of packaging materials. This will hap- pen through our 3R program. We reduce, re- place, and recycle. We are deep-diving new technological possibilities to match those com- mitments,” Dufour says. By 2030, L’Oréal will have reduced the inten- sity of the quantity of packaging by 20% com- pared to 2019. “Replacing happens when we move from an impacting material to a material with a better environmental profile. By 2030, 100% of our plastic used in our packaging will be recycled or bio-based.” And finally, L’Oréal aims to promote the cir- cular economy. The target is that by 2025, 100% of L’Oréal’s plastic packaging will be refillable, reusable, or compostable. Dufour is convinced that packaging integrat-
Anne Uusitalo Product Safety and Sustainability Director at Metsä Board
Mathieu Dufour Packaging Sourcing Domain Head at L’Oréal
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