W hen seeking to produce an excellent pack- age, a comprehensive set of skills is re- quired. In addition to a suitable material, innovative packaging design, profound understand- ing of customers, and knowledge of the brand and the purpose, life-cycle, logistics, carbon footprint and environmental impact of the package play key roles. In the design of a new package or the further im- provement in the co-creation of an existing one, Metsä Board’s customers are supported by the 360 Services, which offer deep understanding and competence on a variety of these themes. Expert skills combined with advanced technology lead to innovative and careful- ly studied packaging solutions. Metsä Board has also created a development work- shop concept for its customers to harness the var- ied competences of the company’s experts for solv- ing packaging challenges. The paperboard producer has been offering its co-creation workshops since the autumn of 2020.
“With the workshops, we wanted to bring compe- tencies from different fields to the same table to share as much information as possible about the problem to be solved. This helps us find a solution efficient- ly,” says Ilkka Harju , Packaging Services Director at Metsä Board. The goal is to develop a better package through col- laboration – for example, a more lightweight package or a solution in which a plastic window is replaced with an alternative. This is an innovative and inter- active way of working, offering clear benefits to the customer. “With the help of the workshops, we can ensure that the requirements of the value chain for the package are met. This leads to the most fruitful end result,” Harju says. A team to match the needs In the ideal situation, the collaboration project in- volves the participation of three parties: the packag-
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