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Case 1: Setting world-record standards in corrugated printing
Metsä Board and its partners explored packaging for ice cream cones and the different stages of its value chain – ranging from material production to ink use and logistics – to produce a solution with an improved climate impact. Traditionally, the frozen food packaging on the mar- ket relies on recycled fibres and spot colour printing. Instead, the project design team selected lightweight fresh fibre materials and flexographic printing methods to achieve excellent usability and word-record printing quality with 188 lines per inch. Metsä Board’s double-coated white-top kraftliner (MetsäBoard Prime WKL, 125 g/m 2 ) was picked as the top liner because it is light and has a smooth surface
that enables excellent reproduction of detailed visuals. The inside liner and fluting were made from uncoated kraftliner (MetsäBoard Natural WKL Bright 90 g/m 2 ), which is ideal for small and lightweight pack- aging requiring high strength. As a result, the new packaging
has 8 per cent lighter weight which has a positive impact on its carbon footprint as well.
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cream cones
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