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Sustainable solutions
Big Brands, Green Edge Big pharma is tuning in to sustainability in a big way – with packaging becoming
a key development area for industry-leading companies.
Sami Anteroinen, photos: Hanne Manelius
H aleon, a global leader in consumer health, is one of the com- panies navigating the new waters. With a stated purpose of de- livering “better everyday health with humanity”, the company has really boosted its sustainability efforts in recent years, says Cédric Le Dévéhat , Senior Procurement Manager, Cartons & Pumps, Global Procurement, at Haleon. As Haleon’s product portfolio spans five major categories – Oral Health, Vitamins, Minerals and Supplements (VMS), Pain Relief, Res- piratory Health, Digestive Health and Other – it is clear that we are talk- ing about a fast-moving consumer healthcare player here. In addition, just glancing at the list of Haleon’s best-selling brands – with household names such as Advil, Sensodyne, Panadol and Voltaren – it is also clear that more sustainable packaging can go a long way towards a greener future, since the product volumes in question here are so huge. Recycling rules According to Cédric Le Dévéhat, Haleon’s wider ambition is to devel- op solutions for all product packaging to be recycle-ready by 2025, and, finally, to make all its packaging recyclable or reusable by 2030, where safety, quality and regulations allow. “In addition, we’re working with partners to drive global and local initiatives to collect, sort and recycle our packaging at scale by 2030.” Another key action is sourcing trusted ingredients – in a sustaina- ble manner. “Our goal is that all of our key agricultural, forest and marine-derived materials used in our ingredients and packaging are sustainably sourced and deforestation free by 2030,” he says. In tackling carbon emissions, the company aim to achieve Net Zero carbon emissions by 2040, aligned to guidance from The Climate Pledge and Race to Zero.
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