Metsä Board Magazine – Spring 2023

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Tom Symons Sales Manager at Metsä Board

Koen Verplancke Technical Development Director at Metsä Group

“Switching to a new material can bring challenges for packaging converters and brand owners, but Metsä Board’s technical services team was ready to provide support.” Koen Verplancke, Technical Development Director

ment Director Koen Verplancke picks up the story: “Fully automated packaging lines are extremely efficient but can be sensitive to change,” he says. “I visited the plant where the trays were be- ing produced and filled on several occasions to make sure everything went smoothly with the new material. The trays may look simple, but the design is quite complex especially from a die cutting perspective, with multiple folds and half cuts, so maintaining productivity is key. This project has allowed us to further strength- en our relationship with BIG and Baronie and act as a trusted advisor on a variety of differ- ent paperboard-related matters.” •

MetsäBoard Prime FBB EB reduced the weight of the tray by 0.2 grammes, which might not sound like a lot, but translates into 5% less pa- perboard per tray. In terms of carbon emis- sions, the LCA showed that replacing 100 tons of PE-coated paperboard with MetsäBoard Prime FBB EB enables an annual emission reduction equivalent to 15 cars driving for 20,000 km. Expert support to smooth the transition Switching to a new material can bring its own set of challenges for packaging con- verters and brand owners, but Metsä Board’s technical services team was ready and wait- ing to provide support. Technical Develop-

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